City of Vaughan

Today’s consumers aren’t just shopping—they’re looking for connection, meaning, and memorable experiences. This session is designed specifically for brick-and-mortar businesses that want to create more than just transactions.

We’ll explore how emotional triggers, curated service, and sensory design can enhance your customer’s experience, increase return visits, and strengthen brand loyalty.

Through real examples and actionable tips, you’ll learn how to shift your selling approach from transactional to relationship-based, transforming your storefront into a destination customers remember—and return to.

What You’ll Learn

• How to create emotional connections that lead to long-term loyalty
• Easy, affordable ways to enhance the in-store experience
• How to turn everyday transactions into customer-first moments

Key Highlights

• “Surprise and delight” techniques that create buzz
• Experiential marketing strategies to drive foot traffic
• Using storytelling to build your brand identity and reputation