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Events

Business During a Pandemic: A Discussion On Sales Development

By Canadian Chamber of Commerce

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Date and Time:

Thursday, October 15, 2020

1:00 pm - 2:00 pm

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Location

Online

Join Laura Norman, Senior Director of Marketing for Essentials and SMB, and Adam Kirsh, AVP SMB Commercial Sales Canada at Salesforce as they discuss and examine key insights into how SMBs are navigating business during the pandemic.

Leveraging recent feedback and his experience in the field, Adam Kirsh will discuss sales and business development during a pandemic, and also how he’s found success leading his Canadian SMB team through such challenging times.

Laura Norman will speak to Salesforce’s newly released Fourth Edition of the Small and Medium Business Trends Report, which examines the evolving outlooks of 2,300+ SMB leaders worldwide during the COVID-19 pandemic.

Discussion topics include:

  • How a growing number of SMBs are preparing for future crises by adopting technology to help digitize customer interactions.
  • How a pandemic and racial injustices affect their motivations, challenges, and goals
  • How digital transformation in driving business resiliency
  • How SMB leaders are planning for recovery and growth post-COVID-19