ABOUT THE WORKSHOP 2 of 4
Launch & Grow Your Food Venture series presented by YSpace, York University & Vaughan Business & Entrepreneurship Centre:
You’ve decided to start a food or beverage business, but what do you do first?
Our “Digital Marketing 101” session, marketing expert Jyll Saskin Gales will show you how to identify your target audience, define clear marketing objectives, and introduce your product. We will explore common marketing strategies and platforms, and how to prioritize the right ones for your business.
You will leave with a better understanding of how to successfully market your business in the food and beverage industry!
Learning Outcomes:
- Identify your target audience
- Define clear marketing objectives
- Introduce your product
- Launching or growing? Learn more below about the opportunity to apply for a $5000 provincial grant with our Starter Company Plus program.
ABOUT THE SPEAKER – Jyll Saskin Gales
Jyll Saskin Gales is a marketing consultant and coach. She teaches digital marketing at Jelly Academy, Elevate, The DMZ at Ryerson University, boutique agencies, Fortune 100 companies and more. She advises business owners across industries and sizes, helping them get the most profitable return on investment from their marketing efforts. And over 50,000 people follow her on TikTok for bite-sized, actionable start-up marketing tips.
This workshop is brought to you in partnership with YSpace‘s York Region Food Accelerator. YSpace is home to one of the first of its kind in the GTA food accelerator program, and in a partnership with YSpace, The Regional Municipality of York Region and the Canadian Agricultural Partnership, a federal-provincial-territorial initiative. YSpace Food Accelerator helps promising food and beverage consumer-packaged goods (CPG) ventures build their strategy, grow their network and scale their business.
Vaughan-based entrepreneurs participating in this series have the opportunity to apply for a provincial grant of up to $5,000 through the Vaughan Starter Company Plus program, designed to help implement and execute on the plans created through this training series.
Learn more at: vaughanbusiness.ca/starter-company-plus.