ABOUT THE WORKSHOP 2 of 4
Launch & Grow Your Food Venture series presented by YSpace, York University & Vaughan Business & Entrepreneurship Centre:
Recording of the session is now available (1:27:00) here.
You’ve decided to start a food or beverage business, but what do you do first?
Our “Digital Marketing 101” session, marketing expert Phil Smith will show you how to identify your target audience, define clear marketing objectives, and introduce your product. We will explore common marketing strategies and platforms, and how to prioritize the right ones for your business.
You will leave with a better understanding of how to successfully use digital media strategies and tools to attract customers and generate sales in the food and beverage industry!
Learning Outcomes:
1) How to create a marketing funnel strategy that will generate sales
2) How to attract attention on social media
3) How to leverage digital media to gain retail distribution
4) How to leverage digital media to gain e-commerce sales
Entrepreneurs participating in this series have the opportunity to apply for a provincial grant of up to $5,000 through the Starter Company Plus program, designed to help implement and execute on the plans created through this training series. Learn more at: https://vaughanbusiness.ca/starter-company-plus/.
The other upcoming topics in this “Launch and Grow Your Food Venture” series include Starting a Food & Beverage Business, Channel Strategy, and a fireside chat on Manufacturing and Production.
ABOUT THE SPEAKER – Phil Smith
Phill Smith is a marketing specialist with over 10 years of experience who has made a significant impact in the industry. Throughout his career, he’s worked on over 500+ websites and campaigns and has helped his clients generate over $100 million in revenue worldwide. As an international marketing consultant, he’s been involved in campaigns for brands like Giorgio Armani, Fossil, Jabra, and Gaiam.
Phill owns Frozen Lemon Media, a marketing agency that helps e-commerce companies increase sales through Facebook and Instagram ads and conversion rate optimization. He also runs Frozen Lemon Academy, an online coaching program providing e-commerce brands with tools, strategies, and support for accelerated growth and customer acquisition from the internet.
Phill is a respected figure in the marketing world. His unique blend of expertise, entrepreneurial spirit, and genuine passion for helping others has positioned him as a valuable resource for businesses looking to excel in the competitive digital marketplace.
This workshop is brought to you in partnership with YSpace‘s York Region Food Accelerator. YSpace is home to one of the first of its kind in the GTA food accelerator program, and in a partnership with YSpace, The Regional Municipality of York Region and the Canadian Agricultural Partnership, a federal-provincial-territorial initiative. YSpace Food Accelerator helps promising food and beverage consumer-packaged goods (CPG) ventures build their strategy, grow their network and scale their business.
Vaughan-based entrepreneurs participating in this series have the opportunity to apply for a provincial grant of up to $5,000 through the Vaughan Starter Company Plus program, designed to help implement and execute on the plans created through this training series. Learn more at: https://vaughanbusiness.ca/starter-company-plus/.
Learn more at: vaughanbusiness.ca/starter-company-plus.
Workshop dates for the Launch & Grow Your Food Venture series:
- Starting Food & Beverage Business (June 6, 2023, 12 p.m.)
- Digital Marketing 101 (June 22, 2023, 12 p.m.)
- Channel Strategies (July 11, 2023, 12 p.m.)
- Fireside Chat on Manufacturing & Production (July 27, 2023, 12 p.m.)