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Events
Product Launches and Go To Market Planning
By TechConnex
RegisterLocation
IBM Innovation Space
3600 Steeles Ave. E
Markham ON
Taking a product or service to market can be an exciting time but when over 95% of new product launches fail (according to Clayton Christenson’s Milkshake Marketing), it can be a daunting task. In this session, we’ll discuss a framework and some best practices for go-to-market planning.