Product Launches and Go To Market Planning
Date and Time:
Wednesday, June 02, 2021
8:00 am - 9:30 amAdd to calendar
IBM Innovation Space
3600 Steeles Ave. E
Taking a product or service to market can be an exciting time but when over 95% of new product launches fail (according to Clayton Christenson’s Milkshake Marketing), it can be a daunting task. In this session, we’ll discuss a framework and some best practices for go-to-market planning.