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ventureLAB in Vaughan: Developing a Customer Persona

By Vaughan Economic and Cultural Development – Small Business and Entrepreneurship


Date and Time:

Friday, June 18, 2021

10:00 am - 11:30 am

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Calling all innovators! In this workshop, you will learn about building a customer persona and refining your target market. This knowledge will allow you to narrow down your target audiences to specific people, beyond general demographics.

What you can expect:

  • Learn to define, validate and prioritize personas for your product
  • Create reliable and realistic representations of your key audience segment
  • Participate in interactive activities along the way