Market Research: Techniques to Discover your Market

By Vaughan Small Business and Entrepreneurship

SBE workshops

Date and Time:

Tuesday, September 27, 2022

11:00 am - 2:30 pm

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Tickets: Free

About this event

Join the Vaughan Business & Entrepreneurship Centre (VBEC) for a group session to learn what market research techniques are right for your business. Faaria Wali, our Small Business Advisor & Christian Zavarella, our in-house data analytics expert, will guide you through strategies to better understand your market and customer.

We will explore:

  • Hands-on primary market research techniques in your industry, community, and competition
    • Developing the questions you want to ask/answers you are seeking
    • What do you want to drive your business/understand your target
    • Hands-on tactics
    • Focus group/surveys
    • Utilize Google Business
  • Secondary research techniques using market studies, reports, and analyzing customer feedback data
    • Stats Can
    • Open Data Sources
    • Google analytics
    • Key Sector Directories
    • and more!

During this virtual open-forum style Q&A, feel free to turn cameras on, ask questions in the chatbox, and share more about your business.

This session is ideal for idea-stage, pre-launch businesses, & existing businesses entering a new market or reaching a new target customer

If you have any questions for us at VBEC email Small Business Advisor, Faaria Wali at

*Virtual meeting link will be sent to your inbox 1 day prior to the event.