About this event
Join the Vaughan Business & Entrepreneurship Centre (VBEC) for a group session to learn what market research techniques are right for your business. Faaria Wali, our Small Business Advisor & Christian Zavarella, our in-house data analytics expert, will guide you through strategies to better understand your market and customer.
We will explore:
- Hands-on primary market research techniques in your industry, community, and competition
- Developing the questions you want to ask/answers you are seeking
- What do you want to drive your business/understand your target
- Hands-on tactics
- Focus group/surveys
- Utilize Google Business
- Secondary research techniques using market studies, reports, and analyzing customer feedback data
- Stats Can
- Open Data Sources
- Google analytics
- Key Sector Directories
- and more!
During this virtual open-forum style Q&A, feel free to turn cameras on, ask questions in the chatbox, and share more about your business.
This session is ideal for idea-stage, pre-launch businesses, & existing businesses entering a new market or reaching a new target customer
If you have any questions for us at VBEC email Small Business Advisor, Faaria Wali at faaria.wali@vaughan.ca.
*Virtual meeting link will be sent to your inbox 1 day prior to the event.