Our initiatives support Vaughan-based tourism organizations and businesses by offering:

1. Exposure – extended reach to visitors through marketing opportunities.
2. Knowledge – a better understanding of visitors to Vaughan through reports and insights.
3. Community – fostering a strong network of peers and industry leaders through network opportunities.

Vaughan Destination Master Plan

The Council-approved Vaughan Destination Master Plan (VDMP) lays out a comprehensive plan for the development of Vaughan’s tourism-related industry cluster.

The VDMP guides the strategic focus of the TVC and identifies five strategic priorities:

1. Governance and city policy framework;
2. Product development;
3. Partnerships;
4. Marketing & communications; and
5. Research and data analysis.

Vaughan Destination Master Plan