Better Your Business | Tourism Diversity Program

Better Your Business

Tourism Diversity Program

Do you want to make your tourism business more inclusive and accessible but aren’t sure where to start? The City of Vaughan’s new Better Your Business program is here to help.

Through this initiative, Tourism Vaughan provides up to 24 tourism-related businesses with an opportunity to plan and develop more inclusive and diverse tourism products, services and experiences.

Eligible program applicants must be based in Vaughan and part of Vaughan’s tourism industry, including:

  • Incorporated businesses, primarily small and medium enterprises
  • Not-for-profit incorporated organizations
  • Co-operatives (for-profit and not-for-profit)
  • Post-secondary institutions
  • Indigenous, First Nations and Métis-owned businesses or not-for-profits

All eligible applicants must either be based in the city of Vaughan, or host tourism activations in the city of Vaughan to apply.

Businesses Not Eligible:

  • Restaurants;
  • Retail sector; and
  • Accommodations.

Spots are limited, so apply today! Consultations will continue to be scheduled on an immediate and ongoing basis until all spots are filled.


Join Tourism Vaughan and a panel of leaders in Diversity, Equity, and Inclusion for our first-ever Better Your Business: Tourism Diversity Event on February 23, 2023.

This is your chance to get together with other local businesses, and learn how to make your business more inclusive and welcoming. This free event will include panel discussions, lunch and three interactive breakout sessions:

  • The Case for Accessible Tourism – Scope, Skills & Strategy, Joe Baker (Joe Baker Consulting)
  • An Unbiased Approach to Exceptional Customer Service, Tolu Aladejebi (Black in Hospitality)
  • Cultivating Safe Spaces for the 2sLGBTQIA+ Visitor, Kyra Cole (KLB Consulting)
  • All three breakout sessions will be available at the same times: 9 a.m., 10:45 a.m., and 1:45 p.m. Stay for the whole day to learn from all three of our speakers – or only stay for as long as you’re able, and choose the sessions you wish to explore most. The full day’s schedule is available on the registration page.
  • Space is limited, so reserve your spot now!

Register Now

About the program consultants

Led by KLB Consulting, this program offers one-on-one consultations with established industry leaders to promote tourism to the 2SLGBTQ+ community; Black, Indigenous and racialized communities; individuals with accessibility requirements; and French-speaking visitors. Selected businesses will have the opportunity to develop a strategic diversity, equity and inclusion plan to guide their tourism operations by working with the following established industry leaders:

Kyra Cole

A 2sLGBTQIA+ Ontario economic development and tourism leader, Kyra Cole has been named as one of Ontario’s “Top 10 Economic Development Professionals” by the Economic Developers Council of Ontario and one of Canada’s Top 40 Under 40 by Business Elite. Kyra specializes in community economic development, strategic planning and regenerative tourism development.

Tolu Aladejebi

As the founder of the consulting firm Black In Hospitality, Tolu Aladejebi builds inclusive work cultures for tourism and hospitality businesses. Tolu uses scenario-based content, providing tangible practices and resources that business owners and entrepreneurs can apply in their day-to-day guest services.

Joe Baker

A leader within Canada’s tourism, hospitality and education sectors, Joe Baker is also a vocal advocate for inclusivity. Joe specializes in thought leadership, human capital and operational excellence. He identifies as a person with a disability, and his lived experiences have guided his passion for a more inclusive and equitable sector.

Leni Brem

Driven by his vision for a more inclusive and values-driven tourism industry, Leni Brem has held leadership positions with RTO6’s newly formed Diversity, Equity and Inclusion Committee and Indigenous Tourism Ontario. Leni is also part of the team driving impact and change at the Tourism Industry Association of Ontario.