Starting a Food and Beverage Business from a Founder’s Perspective

By Vaughan Small Business and Entrepreneurship


Date and Time:

Tuesday, June 06, 2023

12:00 pm - 1:30 pm

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Tickets: Free


Launch & Grow Your Food Venture presented by YSpace, York University & Vaughan Business & Entrepreneurship Centre:

Recording of the session is now available (1:09:00) here. 

You’ve decided to start a food or beverage business, but what do you do first?

Our “How to Start your Food & Beverage Business” session explores the basics of getting your food business started. We will discuss topics such as defining who your target customer is and how to position your product to attract your ideal customer, as well as outlining some of the first steps you need to take in getting your food or beverage business off the ground. This session will help you understand the basics of the food industry and guide you on setting up your business for success.


You will leave with a better understanding of how to successfully start your business in the food and beverage industry!

Learning Outcomes:

  • Defining your target market and ideal customer ;
  • Understanding how to position your product on the market;
  • How to successfully sell your product post-pandemic; and
  • Key steps to take in getting your food or beverage business started.



Nicole Haney quit her corporate job in 2015 to start a health food bakery – without any business education or experience in the food industry. In just 4 years, she scaled a tiny farmer’s market bakery to a national energy bar business serving hundreds of retailers across Canada, including grocery store chains. In 2019, she was named Top 20 Under 40 for her business accomplishments and was showcased on the cover of London Inc. magazine. Having built a six figure national product brand, Nicole is now a Business Coach and Professor and is incredibly passionate about helping others embrace their dreams and pursue their goals.This workshop is brought to you in partnership with YSpace‘s York Region Food Accelerator. YSpace is home to one of the first of its kind in the GTA food accelerator program, and in a partnership with YSpace, The Regional Municipality of York Region and the Canadian Agricultural Partnership, a federal-provincial-territorial initiative. YSpace Food Accelerator helps promising food and beverage consumer-packaged goods (CPG) ventures build their strategy, grow their network and scale their business.

Workshop dates for the Launch & Grow Your Food Venture series: